German Poltical Parties And Grassroots Online
Retooling a grass-rots network for a presidency
is already a theme in USA. And voices like Phil Noble from poltisonline.com say it for a looong time already:

German Poltical Parties Must Inspire Grassroots Online
Marcel Reichart: German political parties were no doubt transfixed by the campaign revolution executed by Obama via the internet. To stay abreast of changing social dynamics, German political parties must harness creativity and expertise, inspiring the internet savvy to political participation.
Barack Obama has just been inaugurated as the 44th President of the United States, and has already achieved something extraordinary: like no other President before him, he has managed to mobilize and inspire the American people to get involved in politics. With his team of young and competent supporters, he has redefined the way an election campaign is run: Never before has the Internet exerted such a dominating and crucial influence and spurred so much creative activity.
It is a safe bet that the German parties were among those watching closely as Barack Obama achieved nothing less than a political miracle. In the national election year 2009, the German parties and their candidates will definitely not be able to do without the Internet. An opinion survey about the changes in the information and communication culture carried out by the Allensbach Institute shows that the Internet has become the number one source of information. 59% of all 14 to 64 year olds go online several times a day to keep abreast of current events. It is particularly the social networks like Facebook, MySpace, StudiVZ and YouTube that are gaining in importance.
The social becomes political - this was true for the election campaign in the United States and will also be relevant for the German parties. But how are the German parties represented in the leading social communities and which parties have their own communities?
With a social network of more than 30,000 members, the Liberal Party (FDP) is the front-runner among German parties as regards activities on the Social Web. The Social Democrats (SPD) are also present with a community called meineSPD.net. This platform brings together over 20,000 followers. The Christian Democrats' network, CDUnet, is only open to party members. The Greens' website does not offer any community functions, though there is a forum for discussions.
But at least all parties have their own video channel on YouTube: They are called CDU-TV, SPD VISION, KANAL GRÜN, TV LIBERAL and DIE LINKE IM BUNDESTAG. The FDP offering is the most successful with 449,672 page impressions (as of January 2009), followed by SPD and the Left Party (Die Linke) with 136,071 and 125,721 page impressions respectively. As regards the number of videos posted, the Green Party with 179 videos tops the list while the Christian Democrats (CDU) rank last with only 47 videos. But compared to the page impressions of the most successful offering on YouTube in the German-speaking countries-FC Bayern TV-the party channels are still in their beta stage: FCB-TV on YouTube has almost 1.9 million page impressions and about 4,000 subscribers.
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